Cookie Policy

Learn how BlueRock Asset Management uses cookies and similar technologies on our website.

Cookie Policy

Last Updated: August 30, 2025

This Cookie Policy explains how BlueRock Asset Management ("we," "us," or "our") uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.

2. Types of Cookies We Use

We use the following types of cookies on our website:

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies.

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages they visit most often and if they receive error messages. This information helps us improve our website and enhance user experience.

Functionality Cookies

These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features.

Targeting/Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

3. Third-Party Cookies

We may allow third parties to place cookies on your device when you visit our website. These third parties may include:

  • Analytics providers (such as Google Analytics)
  • Advertising networks
  • Social media platforms
  • Payment processors

These third parties may use cookies for their own purposes, including to collect information about your online activities over time and across different websites.

4. Specific Cookies We Use

Cookie Name Type Purpose Duration
_ga Performance Used by Google Analytics to distinguish users 2 years
_gid Performance Used by Google Analytics to distinguish users 24 hours
_gat Performance Used by Google Analytics to throttle request rate 1 minute
session_id Essential Maintains user session state Session
auth_token Essential Authenticates logged-in users 30 days
language Functionality Remembers user language preference 1 year
cookie_consent Essential Records cookie consent preferences 1 year

5. Similar Technologies

In addition to cookies, we may use other similar technologies on our website, including:

Web Beacons

Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our website, which typically work in conjunction with cookies to identify our users and user behavior.

Local Storage

Technologies like HTML5 localStorage and indexedDB, which allow data to be stored locally on your device and do not expire when the browser is closed.

JavaScript

Code that runs in your browser and may be used to store and retrieve information about your browsing activities.

6. Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. Here's how to manage cookies in popular browsers:

Google Chrome

Settings > Privacy and security > Cookies and other site data

Mozilla Firefox

Options > Privacy & Security > Cookies and Site Data

Safari

Preferences > Privacy > Cookies and website data

Microsoft Edge

Settings > Cookies and site permissions > Cookies and site data

Please note that restricting cookies may impact the functionality of our website and your user experience.

7. Cookie Consent

When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated "Last Updated" date.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Email: privacy@bluerockam.com
Phone: +1 (800) 555-0123
Address: 123 Financial District, New York, NY 10005